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CENTURY 21® |
Competitors |
| National Marketing |
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| Multi-Milloin Dollar Annual Brand Marketing Investment |
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| CENTURY 21® Fine Homes & Estates, CENTURY 21® Mature Moves, and CENTURY 21® Recreational Properties, and CENTURY 21® Builder Connections |
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| Official Real Estate Organization of Major League Baseball |
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| Official Luxury Real Estate Organization of the LPGA |
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| Preffered Client Club - CENTURY 21® Customer Retention Program |
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| Leader in Brand Awareness - CENTURY 21® has the highest brand awarness level when compared with any other Real Estate Organization surveyed** |
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| CENTURY 21® Connections:Connecting Brokers, Sales Associates and clients to Cost Savings and Convenience on a Wide Variety of Products and Services*** |
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| Information Technology |
YES |
A |
B |
| 21Online.com - Exclusive Internet site for CENTURY 21® System Members |
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| www.century21.com - Hosts over 1.8 Million User Sessions per Month |
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| 50 Unique State Sites - Features Local Community Information for Increased Online Exposure |
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| Neighbourhood Profiles on www.century21.com |
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| Property Listings featuring Virtual Tours on www.century21.com |
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| Leads Generation |
YES |
A |
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| www.century21.com - Averages 12,000 email Leads per Month. |
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| Free Sales Associates Web Profile Pages on www.century21.com. |
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| Vanity Email Address Free Branded email Address:firstname.lastname@century21.com |
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| National Promotions 1999-2001, generated, 1,026,125 prospects |
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| Global Referral Network |
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| National Affinity Releationships Driving Leads to CENTURY 21® Offices |
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| 1-800-4-HOUSES- A National Advertised Leads Management Phone Number |
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| Career Recognition |
YES |
A |
B |
| CENTURY 21® International Convention. |
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| National Incentive Contents |
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| National and Regional Team Awards |
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| Annual Masters Program Events |
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| Online Quality Service Survey |
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| Years of Service Loyalty Program |
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| Career Development |
YES |
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B |
| CENTURY 21® Career Development System (CLS) |
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| CENTURY 21® Learning System - Live Tranining Over the Internet ; Directed to New and Experienced Agents |
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| Specialized Tranining: Relocation,Mature Moves, Fine Homes & Estates, Builder Connections |
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| Quarterly Regional Workshops |
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| Computer Based Training, Focusing on Real Estate Software Skills and Computer Applications. |
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| Personal Education; Associates, Bachelors and Phd Degrees. |
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| Customized Marketing Materials |
YES |
A |
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| CENTURY 21® Customized Marketing System- For Sellers in English and Spanish |
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| CENTURY 21® Customized Home Search Sytem- For Buyers in English and Spanish |
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| CENTURY 21® Relocation Brochure |
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| CENTURY 21® For Sale By Owner Marketing Program |
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| CENTURY 21® AD PAC - Marketing Tools And Resources |
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| CENTURY 21® Spanish Language Brochure |
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